From Norway to Hawaii


I’m born and raised in beautiful Norway. I’m the daughter of a Viking and an Indonesian princess.

My love for the outdoors, passion for the ocean and longing for the sun, guided me to Hawaii in my early twenties. The moment I set foot on the islands I knew they would become my home. I moved from Oslo to the island of Maui in 2005.

I was working for an international watersports company as their sales manager, balancing my time spent inside the office with playing in the ocean on a surfboard or with a kite.

Through the kiteboarding community, I met the love in my life, and in 2012 I followed my heart to the island of Oahu. I was starting a new chapter – without a job, but with a huge desire to start my own business.

My creative outlet for the last years has been through my jewelry. It started out as a hobby and is now a true passion in my life. I have gained knowledge and skills through classes at the Hui No’Eau Art Center on Maui.

Having a business degree and twenty years experience in retail, I realized it was time to put my passion into a way of living. JOYA by Sarina was born and is now my full-time adventure.

My obsession with clothing, fashion & design reflects in my jewelry line. I also get inspiration from my travels to Europe and from living under the Hawaiian sun. JOYA is a mix of my "boho-beach-meets-city-chic” lifestyle.

I hope you enjoy JOYA as much as I enjoyed making each piece of jewelry in my studio on the North Shore of Oahu!